The 'fake meat' revolution just hit a very real wall. Beyond Meat has officially dropped the 'Meat' from its name, rebranding as simply 'Beyond' as its stock price cratered to a measly 75 cents. It’s a brutal end to a five-year experiment in pea-protein patties. The culprit? A massive cultural pivot back to the traditional table. The Trump administration’s new dietary guidelines have scrapped the plant-based fluff in favor of animal protein and full-fat dairy, and the public is following suit. From the hills of El Segundo to the diners of the Midwest, the message is clear: the people want real steak, and they want it now. Beyond is pivoting to protein bars and beverages, but the glitter has faded from the plant-based dream. In the new world order, if it doesn't bleed, it doesn't belong on the plate. Carnivore chic is back, and the veggie burgers are headed for the discount bin of history.