Ozzy Osbourne stood in the Manchester lights at the BRIT Awards on February 28, but the real show is only just beginning in the digital cloud. The Prince of Darkness is entering the "Ghost Era" with the launch of a million-dollar interactive AI avatar. The WSJ reports that a "chatbuddy" version of the heavy metal legend is coming soon to a device near you. Fans will soon be able to talk to a digital Ozzy that never tires, never forgets a lyric, and never ages.

It is a masterclass in synthetic immortality: a legendary life converted into a proprietary asset class. While the biological Ozzy deals with the friction of time, the AI version will be "flying high again" in the digital cloud. This is the ultimate celebrity pivot. Why bother with the grueling physical cost of a world tour when you can live forever as a line of code? The avatar is expected to be a smash hit, offering a simulated connection to a rock icon. In the Ghost Era, reality is just a suggestion. Ozzy's digital double is a Veblen good for the masses—a chance to talk to the dead while they are still very much alive. The technology allows for a high-fidelity performance that bypasses the limitations of the human body entirely. Ozzy will soon be flying high again, forever.