The Hedonist

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AI COACHES ARRIVE TO RUN YOUR SHOPPING TRIP #

Tuesday, 2 June 2026 · words

Todd McKinnon sat before a CNBC camera this week, describing a world where human experts are replaced by digital "coaches" that never sleep. The Okta CEO told the network that "agentic AI" is spiking demand for identity security tools, even as the industry deals with the era of "vibe coding." At Dick's Sporting Goods, this future arrives in June. The retailer is launching "Coach by Dick's," an AI assistant built to support customers throughout their entire shopping journey via a mobile app. According to the company, the assistant is designed to act as a personal shopping guide for every consumer.

This paper notes that the timing is instructive: as retail turns to agents, the professional class is being liquidated. Cursor reports that the top 1% of AI users now produce 46 times more code than the median user. "If you zoom out... it used to look like a conveyor belt," said Tido Carriero, Cursor’s vice president of engineering. Now, the conveyor belt is running without humans. Albertsons is also getting in on the act, using Google’s Gemini models to inspect produce quality with robotic precision, ensuring that only the perfect peach makes the cut.

Read together, these moves describe a world where human judgment is a legacy cost to be eliminated. The "vibe coding" revolution is effectively turning software engineering into a hobby while liquidating the biological middle manager. The thread linking these, though stated in no filing, is the sudden, violent gentrification of intelligence. If you need a recommendation for a tennis racket or a ripe tomato, you won't be talking to a person. You’ll be talking to a proprietary neural network that never takes a sick day and never asks for a raise.