Gustav Hugod believes the days of the expensive hardware engineer are over. The head of customer experience at Atech says his Danish startup is bringing vibe coding to the physical world, allowing anyone to build hardware through an AI chatbot. His firm just secured backing from Lovable to turn complex prototyping into a simple conversation.

We have customers ranging from four-year-olds building cars to professionals requiring precise voltage sensors for hydrogen fusion plants, Hugod told TechCrunch. The process is offensively simple. Users buy a starter hardware kit and talk to an AI to generate the code that makes the device function. The accessibility gap that once required decades of engineering experience has officially collapsed.

Even OpenAI is leaning into the deskilling of the professional class. The company announced a new Codex tab in the ChatGPT mobile app that lets users manage projects while on the go. Step away from your laptop, OpenAI developers wrote on X. In a world of agentic AI, the hard work of building things is now just a matter of having the right vibe.